Cause Marketing Thoughts and Basics
Cause Marketing Basics: What is Cause Marketing? PDF Print E-mail
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Friday, 22 October 2010 12:03

 

What is cause marketing? Why should my non-profit organization be interested?

Cause marketing is a collaborative effort between a non-profit organization and a company. Cause marketing creates mutual benefit for both partners, typically assisting the company with marketing/branding efforts, and providing funds/awareness for the non-profit to accomplish its mission.

Last Updated on Friday, 22 October 2010 12:47
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